Country Mouse Bar

Tolley, ND

Mouse River Park is a well known campground in the heart of North Central North Dakota right off the Mouse River. Not only does it have a seasonal convenience store (operated by Karma Convenience Stores), showers, playgrounds and softball tournaments, but also a full bar – The Country Mouse Bar! This rustic space hosts park events, live music and gaming.

Located:

103 River Road, Tolley, ND 58787

2020 Season Branding

In the era of social distancing only one character could embody such a time… the Big Foot of Mouse River Park. Always lurking around in the shadows but never to be fully seen.

The 2020 branding strategy for the Country Mouse Bar was to tie in the parks fun earthy tones of roughing it in the wilderness, while still being socially consious of the current state of the world during a global pandemic.

HEX #2DA6A6

HEX #007C84

HEX #501806

HEX #8F451C

HEX #E6CBAF

Beer Olympics Campaign

Team’s from around North Dakota and Montana came out to compete in the first annual Country Mouse Bar Beer Olympics. This year we had nine events and six teams with only three weeks to design the event branding and get the word out. With the use of targeted social and printed media we were able to make this year a success!